NEW YORK Should headphones made out of recycled trash ever cost $349? It depends on how cool they are. Will.i.am, Coca-Cola take recycling high-end She has a novel for grown-ups out in September called The Casual Vacancy.ĪP Photo/Joel Ryan, fileFILE - This Jfile photo shows British author JK Rowling at the world premiere of Harry Potter and The Deathly Hallows: Part 2, in London. Rowling will contribute original commen-tary. It will include discus-sion guides, a glossary, interactive features and information on community events. The club is designed for schools and libraries and parents. The dis-cussion will take place on /hpreadingclub, the website for an online Potter club launched Tuesday by Scho-lastic. 11 from her hometown of Edinburgh, Scotland, taking pre-submitted questions from her young fans. announced Tuesday that Rowling will participate in a live webcast at noon on Oct. Rowlings next book is for adults, but she will be on hand this fall to help promote a new club for kids, the Harry Potter Reading Club. The Beats headphones, for example, contain about 3 plastic bottles. But will.i.am and Coca-Cola are hoping celebrity power and impressive brand names like Beats can overcome price barriers.Īll Ekocycle products will be marked with a logo that tells people how many recycled bottles or cans went into the product. The first Ekocycle ad, withĪ voiceover and song by will.i.am, is set to air Wednesday during the Olympics, which Coca-Cola is sponsoring.Īlready, products made out of recycled waste tend to be more expensive because of the process required to incorporate the materials. That means the items wont be cheap, despite the unpolished image recycled products often have. The plan is to partner with a variety of other big-name designers to sell items includ-ing bicycles, shoes, handbags, glasses or even high-end chairs and tables. The Ekocycle version will cost $349, which is on the high end of the range of Beats headphones.Īn Ekocycle hat by New Era will cost $32. Dre and music producer Jimmy Iovine both friends of will.i.am. The first Ekocycle product will be a pair of headphones by Beats, a popular and pricey line created by rapper Dr. You have to bring some art and fashion sensibility into this tech-nology that turns a bottle into something cool. If you think about (recycled) products now, none of them are cool, said will.i.am, who is best known for his work with The Black-Eyed Peas. Price: Rp 3.000,-I N T E R N A T I O N A L I N T E R N A T I O N A L Thursday, August 2, 201216Thursday, August 2, 2012